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Book Your Discovery Call
Book a free 45-minute discovery call - we'll explain how OLS puts you in the driver's seat from day one.
Sell Your Home Independently. With Professional Infrastructure Behind You.
OLS gives Tennessee homeowners the structure, systems, and professional presentation to sell independently - without the $21,600 commission disappearing at closing.
Now serving homeowners across Tennessee - built to scale nationwide.
- Professional Presentation
- Decision Framework Included
- Not a Brokerage - You Stay in Control
How Much Commission Are You Leaving Behind?
On a $360,000 home, a traditional 6% commission costs you $21,600. That's money you earned - and it doesn't have to disappear. Thousands of homeowners sell FSBO every year. The difference between success and frustration? Having the right guidance.
See What You Could Save
Traditional 6% commission:
$0
OLS setup:
$349
You could save:
$0
Based on standard 6% total commission (listing + buyer agent). OLS membership costs vary by tier.
This Is How It Works
Three steps. No confusion. No fine print.
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Choose Your Plan
Pick the plan that gives you the tools and confidence to sell on your terms.
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Sell Your Home - Keep the Commission
OLS handles the marketing and education. You make every decision and keep every dollar of the commission.
The Collective by OLS - Independent sellers. Stronger together.
Your listing does not sell alone. When you join OLS, your property becomes part of The Collective - a professionally organized network of independent Tennessee sellers operating together with structure, presentation, and shared visibility. Every seller in the network strengthens every other.
Simple Pricing. No Hidden Costs.
For context: a traditional 6% commission on a $360,000 home = $21,600. OLS setup starts at $349.
Residential Tiers
Residential Essentials
Standard homes, active marketing support.
$349 setup
$199
/mo
$747 due at signup (setup + first 2 months)
- Dedicated Collective property page with buyer inquiry system
- OLS Seller Guide and the 100 Decisions framework
- Onboarding and property setup session
- Standard email support and core targeted marketing
Most Popular
Residential Professional
Maximum visibility, hands-on coaching.
$349 setup
$349
/mo
$1,047 due at signup (setup + first 2 months)
- Everything in Residential Essentials, plus:
- Priority email coaching with fast responses
- Proactive check-in emails at key milestones
- Heavier targeted ad spend on your property page
Residential Luxury
Premium homes $750k+.
$349 setup
$549
/mo
$1,447 due at signup (setup + first 2 months)
- Everything in Residential Professional, plus:
- Enhanced promotion across all channels
- $300–600/mo ad spend included
- Priority placement in The Collective
Land Tiers
Land Essentials
Vacant land, acreage, investment properties.
$349 setup
$169
/mo
$687 due at signup (setup + first 2 months)
- Dedicated land-focused Collective property page
- OLS Seller Guide and the 100 Decisions framework
- Specialized support for land, acreage, and investment
- Targeted marketing and ad spend to land buyers
Most Popular
Land Professional
Priority coaching, heavier promotion on land.
$349 setup
$249
/mo
$847 due at signup (setup + first 2 months)
- Everything in Land Essentials, plus:
- Priority email coaching with fast responses
- Heavier targeted ad spend on the land page
- Proactive check-in emails at key milestones
Land Premium
Maximum promotion, top placement in The Collective.
$349 setup
$349
/mo
$1,047 due at signup (setup + first 2 months)
- Everything in Land Professional, plus:
- Maximum promotion across all channels
- Priority placement in The Collective
- Top-tier visibility for high-value land listings
Consulting hours available at $150-300/hr. Extra Marketing Allowance add-on ($100-500/mo) available for any tier.
Wade Blaylock, Founder
Meet the Founder
Before starting Owner Listing Services, I owned and operated Blaylocks All Task, a handyman and home improvement service in Murfreesboro, Tennessee. I spent years repairing, cleaning, and preparing homes to sell - from rebuilding porches to adding thoughtful details that make a clear statement: This house has been taken care of - along with cleaning crawlspaces and making the small upgrades that quietly add real equity and value.
Time and time again I watched the same frustrating pattern: homeowners would invest significant time and money improving their properties, only for the largest single expense to be the traditional 6% realtor commission that took most of their hard-earned equity.
I've always wanted the very best outcome for my clients. That's why I created Owner Listing Services - to give homeowners professional marketing tools, expert guidance, and full control so they can sell smarter and keep far more of the equity they've worked so hard to build.
My vision for OLS goes far beyond any single market. I want to build a powerful franchised network throughout the entire Southeast with thousands of listings working together as a collective. The more sellers who join OLS, the stronger our shared marketing power becomes, the more buyers we can reach across the region, and the greater the value we can deliver to every homeowner in our growing community. Together, we create something much bigger than any one seller could achieve alone.
Still Have Questions?
Will agents refuse to show my home if it's listed FSBO?
The 2024 NAR settlement changed the rules. Buyer's agents now work under explicit written agreements with their buyers and are compensated through those agreements. OLS helps you understand how to navigate buyer-agent conversations. Many buyers now shop independently before ever contacting an agent.
How do I price my home without access to the MLS?
Sellers have access to the same pricing data agents use - Zillow, Redfin, and Realtor.com all show recent sales. Pricing is a skill that can be learned with the right guidance. OLS teaches you how to read comparables, adjust for condition and features, and set a competitive price.
What happens if I make a mistake on the paperwork?
That's what your closing attorney is for. OLS educates you on what forms exist and what's required in your state. Your closing attorney reviews the purchase agreement, handles counteroffers, and manages the legal details. Legal protection doesn't require a listing agent - it requires a good attorney.
We have answers to 20+ of the most common questions from FSBO sellers.
Ready to Take Control and Keep What You've Earned?
Book a free 45-minute discovery call. No obligation. No pressure. Just a real conversation about whether OLS makes sense for your situation.